Everyone is obsessed with apps; here's some information on why you shouldn't be.
Have you ever gone to a business site, whether that’s a business or a website that sells products, and thought: “what do you guys do again?
Lately, I’ve been having some doubts. Is what I’m doing ethical? Do I really matter? Does what I do matter? After all, I’m just a salesman – all I
One thing I'm quickly becoming aware of, is the books, guides, and gizmos that supposedly do EVERYTHING are becoming false promises in the eyes of not just me, but customers too.
What's in it for me? As clichéd as it is, there's a reason we copywriters say it so much...it's true!
We all hate spam. It’s the bane of copywriters, and indeed everyone everywhere – and it’s chock full of bad copywriting and grammar mistakes. Everyone hates it. It’s nothing
Okay, I might be exaggerating slightly… Odesk. Elance. PPH, or PeoplePerHour. If you’re a writer, like I am, you’ll have heard of these sites. They’re a great way to
I wrote this for myself as a small inspirational piece, but I figured other people might get something out of this. For me, it serves as a reminder of why
Yes, yes – being a copywriter might look like a stellar job. We can get up when we want, we can eat when we want, hell –
The days when I’m not travelling around the UK, working for fashion outlets, I have a very lazy work day. I start by
I’ve had my fair share of screw-ups and betrayals. Jeez, I make it sound like a Shakespeare play; but truth be told, people will always be
All the time you hear copywriting gurus tell you “Research is 80% of the work!”, “Do the research first, and the writing will come.” and so on. But
What do you do when you excitedly hand out your pricing to your prospects, fully expecting them to say “Wow! That’s great! When do we
These days, everyone and their mum has a blog. We all want our voice to be heard, understood, and valued. But let’s face it, most of it is
What is copywriting? Admittedly, this one probably should have been at the start, but hey-ho. I got carried away; y’know those times when you kind of have a brain dump
Marketing is to business what butter is to bread. Without it, you’ve got only half of something great. Without an effective and properly-structured marketing plan, your business isn’t going