Have you ever gone to a business site, whether that’s a business or a website that sells products, and thought: “what do you guys do again? Who are you?”
That happens a lot. More than you might think.
People want to know who you are, what you can do. When all you’re doing is selling them stuff, they switch off. Remember, no one wants to be sold to. People want to connect. Life is about making connections in general, and selling to people and building a business is no different.
If you don’t currently have a blog, think about setting one up. Watch as people start recognising you. “Oh, you’re the guys who do X right? We love you guys!”
The best thing to use your blog for, is to build personality. So many businesses rely on their About page to build a connection with the audience. A five minute hastily written about page just isn’t going to cut it.
Ever noticed that when you don’t see people for a lengthy period of time, you just kinda forget about them? The same happens in business. If you’re not right there, in front of your customers, they’re going to forget about you.
So the job of your copywriter, your PR guy, your social media manager, is to get you noticed – and more, remembered.
- Be You. No one likes the blogger that sounds like they’re reciting out of an MBA business book. Boooring. Be you. You don’t have to sound stuffy and professional all the time.
Sure, that works in the board meetings, the client meetings, etc. It won’t work well on normal people, your customers. That is, unless your customers are all upper-middle class and above. Then feel free to use those big intricate words.
- Make it interesting. No one reads boring books. The same goes for blogs. If it’s not interesting or engaging, people won’t read it. And if people don’t read it, what’s the point in writing it? Even worse, you’ll be missing out on an awesome way to build a brand and attain even more customers.
- Make regular posts. Again, people forget those people who aren’t in front of them all the time. Make sure you’re regularly updating your blog; keep your business fresh in people’s minds and don’t allow them to forget you.I’m a stickler for this. I’m always forgetting to update my blog, and you can see the results in my rankings and amount of interactions I get with people. The longer I leave it, the less business I get. That goes for your business too.
- It doesn’t have to be new, just better. People think everything has to be brand new information, cutting-edge advice and tips. That’s impossible. Sure, our world moves fast these days. Advancements are made in fields almost daily. But not every day.Trust me when I say you WILL burn yourself out if you try finding brand new advice and information to post every day/week. One of the best things I’ve found to blog on is other people’s blogs.You can take their posts content and make it your own, as well as adding to it. This does a few things:(1.) Even though it’s technically been written before, some people just have a boring ‘voice’. That’s why copywriters are used. As I mentioned before, boring content isn’t read. There’s probably blog posts out there that contain vital and incredible knowledge, but because no one’s reading it, it’s useless.(2.) You’re breathing new life into old posts. Things change over time. What was written back in 2013 is old news. News things have come out, and times have moved on. Why not take old articles and recycle them?You can do this with your own content too. Got an old article that’s looking lonely now that it’s dated? Reuse it. Update it, give it a fresh coat of paint and put it back out there.
Blogging isn’t rocket science. All you need is an interesting voice and something to say. There are people out there who will listen, providing you give them something substantial to listen to.
Making a blog for your business can be one of the most profitable and rewarding things you can do for your brand and your business. Stop holding your business back, and start a blog.