Lately, I’ve been having some doubts. Is what I’m doing ethical? Do I really matter? Does what I do matter? After all, I’m just a salesman – all I do is sell stuff to other people.
And with the common perception that salesman are evil guys who just want to rip open your wallet and steal whatever’s in there, giving you some junk in return. I don’t want to be that guy. I want my job to mean something, to have a real purpose. Being a shady salesman that sells useless crap in order to make money isn’t my idea of having real purpose.
That got me thinking: Am I really the right guy to be a copywriter? Do I really want to spend the next five decades loathing myself?
Why Copywriters DO Matter
Since I first started out as a copywriter, I’ve had this concept in mind; I guess you could call it a dream. Until recently, I never saw myself as a salesman. I mean, that’s what I am, I’m a copywriter. But more than that, I saw myself as an enabler. As silly as it may sound, I see what copywriters do as enabling entrepreneurs and businesses to fulfill their dreams and goals. What copywriters write has a direct impact on how businesses do, in terms not just of profit and loss, but also visibility and brand recognition.
It only just re-occurred to me why I’m a copywriter, and that’s because I want to enable other people’s dreams. I want to work with people on cool project, on cool ideas and make them happen. The whole start-up culture that’s sprang up since the rise of Facebook is incredible; it’s exciting. These days any random person off the street can make the next big thing. Unlike back in the 40’s and 50’s, where business was dominated by big businesses, any guy or girl, no matter what age, race or beliefs can make something big.
That’s exciting, right? You or I could make the next Facebook tomorrow. We have infinite possibility. The problem is, we don’t know everything. If I wanted to start a business or make a product, physical or virtual, I’d need experts. I’d need to hire manufacturers, web designers and developers and so on. Even after all that’s done, after everything’s made and done, you need to get word out. You need people to know that you and your product even exist.
That’s where copywriters come in. That’s where I get excited. Until I became a copywriter, I was never a numbers guy. English was always my strong suit – math wasn’t. But when you sit there watching those numbers rise and rise; more customers, more revenue, more traffic. It gives you a buzz.
When a client gets back to me after a few weeks since I wrote for them, and tells me how great their sales are going, it’s awesome. Helping people is awesome.
Copywriters HELP People
And that’s why I’m no longer sitting here concerned for my future in copywriting. Remember that, copywriters. You’re not just selling junk; you’re selling people’s dreams. You’re selling people’s life-long work – people can spend years working on projects before they’re ready to sell. That matters.
Clients, your copywriter should be sitting there as excited as you are about selling your product. Unless you’ve just copied someone else or thrown some rubbish together to sell for a quick buck, you should both be on a call, literally buzzing with potential and excitement. Don’t think of your copywriter as just some lackey who sees you as a mark and a paycheck. A real copywriter will see you as a partner, someone he or she can help move forward, to get your product out there, and make you money.
Not just that, we get to help people find products and services they NEED. What if no one had advertised vaccines, inhalers, cars, helicopters, etc? If salesman didn’t exist, half that stuff may never have made it out into the public eye. That’s an awesome job, and one I intend to carry on doing!