These days, everyone and their mum has a blog. We all want our voice to be heard, understood, and valued. But let’s face it, most of it is rubbish. We don’t care whose just got married, what rubbish has hit the news, what new products are out in the self-improvement niche (They’re all the same, and let’s face it – a book isn’t going to change your life; YOU are.)
Every blog seems to be a sort of diamond mine; full of dirt, but every so often, a gem appears. So what does that mean for us? That we have to subscribe to people’s blogs, and just sit and wait for the ‘good stuff’ to come along? It shouldn’t be like that, should it? The way I see it, people are just talking for the sake of talking these days.
There seems to be a mentality of “me too!” around, and everyone feels left out if they don’t get their opinion(s) heard. And while I do value people’s opinions (they help to broaden my mind, and open it to new ways of thinking about things), I can’t help but feel it’s cluttering the internet with garbage.
My mission here on this blog is to spread wisdom I have (and continue to) acquired from my freelance copywriting business. I bring in all sorts of examples, from my life and others’. I try to give value, and not just my opinion. If I can have someone come onto this blog, read a post or two, and leave feeling more knowledgeable or empowered, I’ve done my job.
In fact, most of my blog posts do indeed consist of ‘Do’s’ or ‘Don’ts’, or ‘How-To’s’, which should make it clear that I’m dispensing and sharing the knowledge I have with you.
I think the problem is, people are so desperate to be heard over the loud roar of the web, that they feel they need to crank out content every 5 minutes, for fear of being forgotten in the masses. The irony of that is, people are less likely to listen to someone rushing content, scattring value like gold dust in the wind, and not carefully considering their content.
Seth Godin wrote a book back in 2009, by the name of Purple Cow: Transform Your Business by Being Remarkable, and I’ve extracted this from the product description on Amazon; something for you to consider:
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible. Make your choice.
What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don’t? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?
Face it, the checklist of tired ‘P’s marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren’t working anymore. There’s an exceptionally important ‘P’ that has to be added to the list. It’s Purple Cow.
Cows, after you’ve seen one, or two, or ten, are boring. A Purple Cow, though…now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable.
Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won’t forget a Purple Cow. And it’s not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It’s built right in, or it’s not there. Period.
He’s got a point, huh? So my advice?
Stop trying to be heard. Stop shouting and screaming over everyone else. Take time with your content, make it valuable. Sure, you might not get as much ‘exposure’ as if you had otherwise, but those that do find your site, and add it to their RSS feeds, are quality readers (and potential customers!).
Provide quality, not quantity; in the end, you’ll win.