We all hate spam. It’s the bane of copywriters, and indeed everyone everywhere – and it’s chock full of bad copywriting and grammar mistakes.
Everyone hates it. It’s nothing new – we all get the package of leaflets from local supermarkets, freelance builders/plumbers/etc and donation bags through our doors. In fact, I’m close to nailing the damn letterbox shut, just to stop getting this crap. However, I got an email, a sales email…from someone I didn’t know.
Dun Dun Dunnnnn.
And guess what? I opened the damn thing.
“What?! Ben, are you crazy?! Why??”
How the hell do I know? I didn’t know what I was doing – I’m just a copywriter. The headline grabbed me, and the rest was history. Now, it didn’t make me buy anything, but my ears pricked up. I read, and paid attention. To be perfectly honest, the copywriting wasn’t even that good. In fact, I sent the guy an email saying how he could improve his copywriting. But it DID get me to open it. Here it is, in its entirety:
I APPRECIATE YOU…
I appreciate you taking the time to open this email when you don’t even know me.
I know your time is valuable so I’ll be brief. I won’t load this email up with pictures and a lot of other fluff.
I basically want to share some facts with you today. Simple truths that you are already familiar with. Sometimes it just helps to see them in print. These are the simple realities of the world we live in today.
*Most people need more money in their life.
*Most people are not afraid of hard work when they know there is a payoff at the end of that hard work.
*There is definitely enough money circulating in the world to provide for everyone’s needs.
The question then becomes…How do we attract that money from where it is, to where we want it to be? That would be in our bank accounts and in our pockets.
There are only so many hours in a day, so what can we do to leverage the time we have available?
Stick with me for a few more minutes and I promise it will be worth your while. I’m getting ready to show you a simple system that allows your business to run on Auto Pilot. It not only attracts money to you, it helps you feel good about yourself in the process.
You feel good because you are helping others meet their needs and achieve their dreams.
You will absolutely become a Blessing and a Benefit to those that come to know you. People will begin to Know, Like and Trust you because they know you are operating from a place of concern for their best interest.
It is a rule of thumb that we want to do business with people we Know, Like and Trust.
Before you know it you will have a big Smile on your face. You’ll be dusting off your own personal dreams and begin to live the life you’ve longed for.
I’ll show you how. Click here
You need no special skills as long as you’re friendly and enjoy helping others step outside of their Economic Funk!
Let me show you how to Thrive instead of Survive, no matter what the economy is doing.
Additional Benefits include:
*Very Low Start Up Costs, many advantages are actually Free.
*You will maximize the time you have available, so it’s Great to begin Part Time and Grow your income.
*No One will limit your Income Earning Potential.
*You can make money from over 50 countries right now and we will continue to expand.
Go Ahead, Take a Look, You’ll be glad you did!
Did I mention that we are real people here to help you get things up and running? We talk, we communicate and we have fun. Yes, it is more than just an Internet Business!
Watch the Video
Yes, he appreciates me. I dunno, maybe I had a brief moment of loneliness. Just kidding. What he DID right, is he caught my attention in a few ways:
1.) No obvious spam subject line.
2.) A personal email address (not something obviously business related).
3.) A personal sounding introduction
Then right away, you’re grabbed by his truths. Yeah, we DO want more money. And yeah, I want you to tell me how to get it. It’s intriguing. I mean, he’s already gotten me to listen. Plus, I kinda like the guy now – he appreciates me! He’s friendly, is what I’m trying to say.
I sent him an email back, with a few tips (remove the bolding for a start), and though I wasn’t interested in buying anything, and the fact that the copy was by most standards not all that great – I opened the email. I read it. I considered it.
That’s the goal of an email. Sure, he didn’t get a sale from me. But for a cold email (with bad copywriting) to stop me and make me read it? Yeah, I’m impressed.