What is copywriting?
Admittedly, this one probably should have been at the start, but hey-ho. I got carried away; y’know those times when you kind of have a brain dump of ideas? Yeah, that happened with my recent flurry of blog posts. I just got over-excited and flooded my shiny new site with content.
Meh, it’s okay; I know you’re enjoying yourself anyway, right? (Do let me know if you are/aren’t – I’d love to get your feedback on what you think of the site/content!)
So let’s hit the crux of today’s content, what the heck is this copywriting thingymajiggy? I have my friends and family asking all sorts of questions, and if you’re a copywriter yourself, some of them will be gratingly familiar:
“So what exactly do you do?”
“Do you protect people’s property or something? Yknow – copyrighting?”
“I’m so confused! What do you do? What is copywriting?!?!”
And it’s not surprising – if you don’t DO copywriting, or at least know/work with someone who does it, you’ve probably never heard about what copywriting is. So here’s the big secret, the magical job, according to Wikipedia:
“Copywriting is the act of writing copy (text) for the purpose of advertising or marketing a product, business, person, opinion or idea. The addressee (reader, listener, etc.) of the copy is meant to be persuaded to buy the product advertised for, or subscribe to the viewpoint the text shares.”
And that’s that. There’s not much I can add to that apt description. But yes, I do NOT copyright people’s intellectual property. I don’t save people from piraters; it sounds like a tediously boring job (sorry if you do that job…). I write compelling, imaginative and persuasive ads that get customers whipping out their wallets, and slapping their cash into your hands, all the while drooling and shouting “Gimme, gimme!”
Well, maybe not THAT extreme…but close.