I wrote this for myself as a small inspirational piece, but I figured other people might get something out of this. For me, it serves as a reminder of why persistence and hard work overcome anything.
Writing isn’t the easiest occupation. It takes time, patience and passion to make something that stands out. Anyone can pick up a pen and put ink to paper, but it’s those to have the passion to create something great that really make something special.
I’ve written all my life. I only started writing professionally two years ago. I’ve got a long way to go. No writer should ever hit a point where they can say “Okay, I can stop writing now. I’m good enough.” Writing isn’t about reaching a certain level, especially not copywriting.
Writing brings new challenges and obstacles every time. Some people call this ‘Writer’s Block’. Some people call it different things. The point is, there are times when writing is the last thing you want to do. You have clients waiting on you, relying on you for your skill. And sometimes you feel like going and watching TV, or reading a book, whatever it is you enjoy doing.
But you can’t, you mustn’t. Because it’s those writers who stay at their computer, stay with the process, that break through the barriers that hold other writers back. It’s those who push themselves to do better, be better, that become better.
I know I have my fair share of ‘lazy’ moments. I think we all do. It’s the same in anything you can do. Take fitness; who are the ones in shape and lean? Is it the people that give up after a day’s hard work? No, it’s the guys and girls willing to put their short-term desires on hold for their long-term goals.
It’s about deciding what you want more; that short-term gratification – the sofa and TV, the chocolate bar, that extra hour in bed – or if you want to stand apart from the crowd and become something more.
There are days where it’s going to be hard to pick up that pen, or sit at the computer and get motivated to work; but just remember who the winners are and what they had to do to get where they are. It’s not the quitters, the lazy crowd that are remembered.
It’s the hard workers.