About Ben

14+ years of marketing judgement, copywriting craft and practical strategy.

I’m Ben Palmer-Wilson, a UK-based marketing consultant and copywriter working globally with agencies, companies and entrepreneurs.

The short version

I help businesses explain what they do, why it matters and what their audience should do next.

How I add value

An experienced extra pair of hands, without the theatre.

You can bring me in when you need someone to lead the thinking, write the assets, challenge weak assumptions or simply get a project over the line.

My strongest fit is with technology, gaming, SaaS, platforms, digital products and specialist services where the offer is valuable but not always simple to explain.

Based in the UK and operating globally, I work comfortably with internal teams, agencies and founders.

Core values

Clarity over complexity

The clearer the picture, the more effective the result. Good work starts with understanding the audience, the market and the business.

Creative strategy

I bring ideas, frameworks and fresh thinking—not just execution—so the work can improve the wider marketing system.

Partnership mindset

I immerse myself in the problem, collaborate closely and aim to leave you with work you can actually use.

Outcome-focused

No writing for writing’s sake. The work should help create better decisions, stronger engagement or a healthier commercial outcome.

Reliability and integrity

I won’t take on work I don’t believe I can help with, and I’ll be straightforward about what the project needs.

Easy to work with

Clear communication, dependable delivery and a calm process are part of the service.

Client experience

Work shaped by real-world marketing demands.

Technology Gaming Hardware SaaS Retail Digital products Agencies B2B and B2C

Need strategic help that still gets practical?

Share where the marketing is now and what needs to change.

Get in touch