Copy, content and marketing strategy.
From one-off copy projects to ongoing content, consultancy and strategy, I help businesses communicate clearly, make better marketing decisions, and get useful work out the door.
Copywriting
Clear, persuasive copy for websites, landing pages, campaigns, emails, ads and sales materials. I can work from an existing brief or help shape the message first, with the aim of making your offer easier to understand, more distinctive and more effective.
Typical work
- Website and landing-page copy
- Sales pages and product messaging
- Email campaigns and sequences
- Paid advertising copy
- Taglines and messaging systems
Useful when
Your offer is hard to explain, your pages are not converting, or a campaign needs a stronger argument.
Content marketing
Ongoing content that helps you stay visible, demonstrate expertise and give customers a reason to keep paying attention. That can include articles, thought leadership, case studies and social content, either as one-off projects or as part of a regular content programme.
Typical work
- Articles and thought leadership
- Case studies and whitepapers
- Press releases and newsletters
- Social content and campaigns
- Editorial plans and calendars
Useful when
You need to build authority, answer buyer questions, or turn internal expertise into material people will respond to.
Consulting and strategy
Flexible marketing support when you need experienced input without hiring another full-time person or bringing in a larger agency. I can review what you’re doing, help solve specific problems, shape campaigns, sense-check decisions or simply add senior-level support where your team needs it.
Typical work
- Marketing audits
- Strategy and planning sessions
- Messaging reviews
- Content planning
- Ongoing senior advice
Useful when
You need a clear diagnosis, sensible priorities, and a plan you can put into practice.
Not sure what you need?
That’s fine. Tell me what you’re trying to achieve, where things are getting stuck, and what support you already have in place. I can help work out what makes sense from there.