This privacy policy explains how Palmer-Wilson Marketing Limited collects, uses and protects personal information when you visit this website, contact me or work with the business.
Palmer-Wilson Marketing Limited is the data controller for the personal information covered by this policy.
Last updated: 6th September 2026
What information I collect
Depending on how you interact with the business, I may collect:
- your name, job title and company;
- your email address, telephone number and other contact details;
- information you provide through the website, by email or during conversations;
- information relating to enquiries, projects, contracts and our working relationship;
- billing, payment and transaction information;
- information about suppliers, freelancers and other business contacts;
- marketing preferences and records of communications;
- information about how you use this website, such as pages visited, device information, browser type and IP address, where collected through website analytics or similar tools; and
- relevant professional information obtained from publicly available sources where appropriate for business development or research.
I do not intentionally collect special category personal data through this website.
How I use your information
I may use personal information to:
- respond to enquiries and discuss potential projects;
- provide marketing, consultancy, copywriting and content services;
- manage client and supplier relationships;
- prepare proposals, contracts, invoices and other business administration;
- communicate with you about ongoing or previous work;
- improve the website, services and marketing activity;
- maintain appropriate financial, tax and business records;
- protect the business and website from fraud, misuse or security threats; and
- send relevant business-to-business marketing communications where permitted by law.
I only use personal information where I have a lawful basis to do so.
Lawful bases
Depending on the circumstances, I rely on one or more of the following lawful bases:
Contract: where processing is necessary to provide services, manage a contract or take steps at your request before entering into a contract.
Legitimate interests: where processing is reasonably necessary to operate and develop the business, manage client relationships, improve services, respond to enquiries or carry out appropriate business-to-business marketing.
Legal obligation: where information must be retained or processed to comply with legal, tax, accounting or regulatory requirements.
Consent: where you have specifically agreed to particular processing, including certain marketing communications or non-essential website cookies where consent is required.
Where processing relies on consent, you can withdraw that consent at any time.
Business-to-business marketing
I may occasionally contact business professionals where I reasonably believe my services may be relevant to their organisation.
Where permitted by law, this may be based on legitimate interests. Where consent is required, I will obtain it before sending marketing communications.
You can ask me to stop sending marketing communications at any time.
Client work
Some projects may involve handling personal information belonging to a client’s customers, prospects, employees or other contacts.
Where I process that information solely on a client’s instructions, the client will normally remain the data controller and Palmer-Wilson Marketing Limited will act as a data processor. The client’s own privacy policy and data protection arrangements will apply to that processing.
Who I share information with
I do not sell personal information.
I may share information where reasonably necessary with trusted third parties that support the operation of the business, including:
- website hosting and technology providers;
- email, cloud storage and collaboration platforms;
- accounting and financial service providers;
- payment providers;
- freelancers, subcontractors or specialist partners involved in delivering agreed work;
- professional advisers such as accountants or legal advisers; and
- government bodies, regulators or law enforcement where required by law.
Where third parties process personal information on my behalf, I take reasonable steps to ensure appropriate data protection arrangements are in place.
International transfers
Some technology and service providers may process or store information outside the UK.
Where personal information is transferred internationally, I use providers and safeguards designed to ensure that information receives an appropriate level of protection under UK data protection law.
How long I keep information
I keep personal information only for as long as it is reasonably required for the purpose for which it was collected.
As a general guide:
- unsuccessful or inactive enquiries may be retained for up to two years;
- client, supplier, contractual, invoicing and financial records may generally be retained for six years or for any longer period required by law;
- project information may be retained where reasonably necessary to maintain records of work completed or manage an ongoing client relationship; and
- marketing information may be retained until you opt out or it is no longer reasonably relevant, with records reviewed periodically.
Information may be retained for longer where necessary to establish, exercise or defend legal claims or meet another legal requirement.
Website data and cookies
This website may use cookies and similar technologies to operate correctly, understand how visitors use the site and improve its performance.
Strictly necessary cookies may be used without consent where they are required for the website to function.
Where non-essential cookies or tracking technologies are used, they will only be activated where the appropriate consent has been obtained.
You can manage your preferences through the website’s cookie controls and through your browser settings.
Keeping your information secure
I take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
Your data protection rights
Depending on the circumstances, UK data protection law may give you the right to:
- ask for a copy of the personal information held about you;
- ask for inaccurate or incomplete information to be corrected;
- ask for your personal information to be deleted;
- ask for the use of your information to be restricted;
- object to certain uses of your personal information;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- object to the use of your information for direct marketing.
Not all rights apply in every situation.
To exercise any of these rights, contact me.
There is normally no charge for exercising your data protection rights.
Automated decision-making
I do not use personal information to make solely automated decisions that have legal or similarly significant effects on individuals.
Complaints
If you have concerns about how your personal information has been handled, please contact me first so I can try to resolve them.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
Further information is available at the ICO website.
Links to other websites
This website may contain links to third-party websites. I am not responsible for the privacy practices of those websites, and you should review their own privacy policies when visiting them.
Changes to this policy
I may update this privacy policy from time to time to reflect changes to the website, the services I provide or applicable law.
The date at the top of this page shows when the policy was last updated.